Alexander was tasked with developing Boortmalt’s food development strategy in the Asia- Pacific region.

His project focused on creating innovative applications for malt in the food industry, aiming to diversify its use beyond brewing. This included identifying malt’s unique benefits, communicating its value to customers, and preparing for the launch of Maltchies, the world’s first malt-based snack, in Australia. He collaborated with research institutions, engaged food industry players, and developed a business plan to position Boortmalt for long-term success in the APAC food sector.

The project had a profound impact on Alexander’s professional growth. He strengthened his business development skills, deepened his understanding of supply chains, and learned to navigate the cultural and business landscape in Australia. “The experience pushed me to embrace more responsibility and a proactive approach to solving problems. I’ve gained a better understanding of how business works in practice, and I now feel capable of tackling more complex challenges.”