I learned to lead across distance and differences – and to make things move.
Role
Alexandra served as a Business Development Manager for the US market at Libeert.
Responsibilities
She developed and implemented a business strategy for the U.S., working across market analysis, sales, logistics, pricing, and partnership development. Alexandra managed lead generation, built retailer and distributor relationships, and refined pricing techniques adapted to U.S. market dynamics. She also represented Libeert at major food fairs and submitted a five- year business plan to the company’s board.
How he benefited
How She benefited
Alexandra’s experience helped her step into greater independence and clarity. “This year taught me to trust my instincts, advocate for my ideas, and focus on where I truly thrive.” She discovered that she’s at her best in roles that combine structure with creativity, and found a strong fit in analytical, international work. Learning to navigate ambiguity and internal complexity also gave her the confidence to consider launching her own venture in the future.
Libeert is a Belgian family-owned chocolate company known for its beautifully crafted chocolate figurines that add fun and magic to any occasion. Founded in 1923, the company pioneered the first hollow chocolate characters in the 1950s—a tradition it proudly continues today. Now led by the third and fourth generations, Libeert combines creativity, quality, and care for the planet to bring moments of joy to families across Belgium and beyond.
“Alexandra’s contribution to the project during her PAF mission has been genuinely valuable. Her meticulousness and ability to manage project in detail while maintaining a holistic view are a real strength. She played a pivotal role in sustaining the project’s momentum and ensuring its smooth progression. Her contributions were instrumental in laying the groundwork for our market entry in the USA.”