Anna joined Puratos Brazil as a Digital Strategist, focused on improving customer experience and strengthening the company’s digital ecosystem.

Anna combined strategic planning with hands-on execution across Puratos Brazil’s digital ecosystem. She helped improve the rollout and adoption of digital tools such as MyPuratos and Pitcher, aimed at strengthening customer experience and supporting closer alignment between sales and marketing teams. Through training sessions, customer visits, and communication campaigns, she helped drive digital adoption both internally and among clients. Following organisational changes, Anna progressively evolved into a more independent role, taking broader ownership of the company’s digital strategy in Brazil.

Working in a Portuguese-speaking environment pushed Anna far outside her comfort zone. Over time, she progressed from basic understanding to confidently leading meetings and training sessions in a new language. Brazilian work culture also taught her to communicate more openly, embrace flexibility, and place greater value on human connection in professional environments. As she reflects: “Brazil taught me to go with the flow a little more.” Meeting entrepreneurial PAF alumni in São Paulo also gave her fresh perspectives on career paths and opened new professional opportunities.