My PAF experience in LATAM and APAC inspired me to launch my own export business.
Role
Haris served as Business Development Manager for Deceuninck, focusing on global market analysis with an emphasis on the LATAM region.
Responsibilities
Haris began his project at Deceuninck’s regional HQ in Turkey, where he conducted a global market analysis to assess market size and identify priority countries. He then moved to Latin America, collaborating with local managers and stakeholders to deepen market research and rebuild client trust. Haris also developed a market potential model for LATAM, outlined a long-term growth strategy, and presented his recommendations to the CEO and board.
How he benefited
How She benefited
By creating a structured approach to assess market potential, Haris gained valuable insights into multinational decision-making. Perhaps most importantly, the project helped clarify his career direction toward international trade: “The PAF program exceeded my expectations, providing excellent support, mentorship, and training. The on-the-ground experience in LATAM and APAC inspired me to launch my own export business, leveraging the networks and market knowledge I built during my PAF project.”
Deceuninck NV is a leading Belgian manufacturer of PVC profile systems for windows, doors, and more. Operating in 90+ countries with 3,900+ employees, Deceuninck is a top-three global player combining innovation, sustainability, and design excellence to build a better future.
”Haris developed a model for the Deceuninck’s LATAM growth market. He outlined a long-term strategy and presented this to the CEO and board. The approved strategy is currently being implemented. His structured approach, with clear plans and milestones, perfectly aligned with our goal of further professionalizing our local teams.”