As Business Development Manager for Paleo in the Asia Pacific region, Lucie was responsible for building the company’s presence in Singapore and expanding connections across key APAC markets.

Lucie led a market analysis to identify potential B2B customers and assess regulatory opportunities across Singapore and the broader APAC region. She prioritized countries, ranked potential clients, and mapped key decision-makers—laying the foundation for targeted outreach. Lucie also played a central role in launching Paleo’s first international office in Singapore, representing the company at major trade shows and industry events. Despite product sample delays, she strengthened Paleo’s reputation and network, positioning the company within the region’s fast- growing alternative protein ecosystem.

In her first business development role, Lucie learned to pitch effectively, adapt her storytelling, and bridge the gap between research and real-world engagement. She gained confidence by navigating unfamiliar territory—the food industry, the business development field, and life in Singapore—all at once... “I’ve become more confident in taking on new challenges. This was my first time as a business development manager. Despite the challenges, things went smoothly, and I got the job done—something I can be really proud of.”