Shelly supported Decontex’s expansion in the APAC region by exploring and developing partnership opportunities in six countries.

Shelly contributed to establishing Decontex’s presence across several APAC markets, including Singapore, Taiwan, and South Korea. She conducted market research, identified business opportunities, and engaged with potential partners and customers, pursuing both new and existing leads. She also participated in public tenders and supported the negotiation of partnership agreements, while preparing for potential local expansion in the region. In parallel, she contributed to corporate-wide activities, including the development of a general communication policy within the group.

This project confirmed that Shelly thrives in international and dynamic environments, while strengthening both her practical and interpersonal skills. By promoting safety solutions for firefighters and other professionals, she added a strong social impact to her work. The PAF network also played an important role, providing inspiration, insight, and practical advice on her assignment. “Exchanging with other PAF candidates and alumni really helped me navigate my project with more confidence.”