Zeno joined Dewulf Group as Project Lead North American Expansion, tasked with building a local presence for the company in the US agricultural machinery market.

His first phase focused on building a business plan, incorporating the US subsidiary, securing the right legal and accounting partners, and becoming the daily bridge between North American customers and dealers and the factories in Belgium and the Netherlands. Six months in, his scope expanded: Zeno took on full sales leadership for North America, owning the dealer network, revenue forecast, trade show strategy, and a team of three sales representatives across the US and Canada.

Coming from an engineering background in a large corporate, sales was entirely new territory for Zeno. He built that skillset from scratch and eventually led a team of people with deep market knowledge and long-standing customer relationships. He says: “I was new to the industry, to the country, and new to this level of responsibility. I couldn’t rely on experience or authority to establish myself. I had to earn it gradually, through consistency and follow-through, by being someone the team could rely on.” Following his PAF year, Zeno continues as General Manager of Dewulf North America Inc.